Using Story to Drive Learning and Creativity

“The human species thinks in metaphors and learns through stories.”

– Mary Catherine Bateson

Immersing ourselves in story is very powerful. It can be a wonderful escape, and at the same time allow us to learn something completely new. The Apple TV+ show Ted Lasso did both of those things incredibly well.

Ted Lasso was a show that pulled me in and kept my attention, like it did for many others. I loved the way each episode left you hanging on the edge of your seat. It felt like FOREVER to get to the next episode. How did Apple TV+ and Jason Sudeikis capture our attention?

1. We could identify with and relate to the characters. Everyone had favorites. We saw ourselves in one or more of them. No one was perfect. Even the most successful characters made mistakes…and some people learned from those mistakes.


2. We learned something each episode. Powerful examples of perseverance, collaboration, self-awareness and vulnerability were demonstrated across all  three seasons of the show.


3. Football was a backdrop for life. While the show was about an American football coach (Ted Lasso) who came from the United States to the UK to coach an entirely different sport (traditional football), it was much more than that. The story provided a vehicle to tell a greater story of the human condition and our need for collaboration, companionship and something bigger than our own personal success.


After the show’s final episode, I began to think about using this concept of story to begin business conversations. I wanted to create a storyline that allows people to – first – individually and collectively assess what is going on within this fictitious organization and how the characters learn from their mistakes. Second, individuals can use this information to drive successful and innovative leadership across their own organizations.

To be successful, I knew the following needed to occur:

  1. The business simulation must be relatable and relevant
  2. Individuals who participate in the program need to be able to interact with the content – first on their own, then collectively with a group of like-minded folks (leaders)
  3. There must be specific anchors to serve as an undercurrent to the learning experience
  4. The experience must be efficient – 100% virtual, not time consuming and over a finite period of time


We’re proud to announce the upcoming launch of Workplace: Gravitas, a leadership curriculum designed to help leaders grow their skills and business acumen through:

  1. Interaction with, and completion of, a business simulation
  2. Engagement in a learning community of like-minded leaders
  3. Exposure to microlearning which allows for ongoing engagement and development
  4. Opportunity for collaborative learning through community portal and live, weekly group mastermind discussions

We launch Workplace: Gravitas for small business leaders October 14 and corporate business leaders October 28.

Interested in learning more? Email us at info@lc-consultants.com for details.

Reserve your spot before Monday, September 2 and receive a $99 early bird discount.

Space is limited.

Collaborate with us to Unleash Your Talent.®

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